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Title: Omega Watches - An Intriguing Look At The History Behind These Luxurious Watches
Author: Agus Rahman
Email: lampard168@hotmail.com
Keywords: fashion,clothing,moslem clothing,women's wear,women,a islamic fashion,hijab
Word Count: 732
Category: Hobbies
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Omega Watches - An Intriguing Look At The History Behind These Luxurious Watches
by Agus Rahman
Engineered to the nth degree, the Omega watch brand is a staple on several a well-to-do man's dresser; tucked safely away inside its luxurious velvet box, ensuring that this extremely fine timepiece will be free from dust and scratches when not eloquently strapped to its owner's wrist.
Now let's take a brief however , intriguing look at the history behind these luxurious watches long before they signed Hollywood A-list stars Nicole Kidman and George Clooney, as well as tennis superstar Maria Sharapova, to become their celebrity endorsers.
The fairy tale known as the Omega Watch Company actually started way back in the 19th Century -1848 to be exact, when the Omega founder, Louis Brandt, a Swiss watchmaker who resided in La Chaux-de-Fonds in Switzerland, began creating his "Omega" masterpieces. Of course, back after that he constructed each piece using just his bare hands by meticulously assembling each watch piece by piece.
The initial watches that Mr. Brandt produced were pocket watches, due to the fact back after that they were the timepiece that was considered to be vogue and were highly sought after and valued. In the mid 1800's the thought of attaching a bracelet to their time piece never even crossed a persons mind. The funky and preferred thing to do was to carry their beloved "Omega" watches - which, at the time were called "Bienne" watches - in their pockets.
Unfortunately, Mr. Louis Brandt passed away in 1879 and he left his modest company to his sons, Louis Paul Brandt and Cesar Brandt who carried on their father's tradition of impeccable pocket watch craftsmanship. They decided to rename the company "Bienne" in January 1880.
The birth of the Omega watch brand actually took location in 1894, more over a decade after the renaming of the company to Bienne. Louis and Cesar Brandt introduced, for the initial time, the brand "Omega" to the Swiss public. Over time, the Omega watch has come to be one of Switzerland's biggest and most luxurious exports. The Omega watch name actually came from one of the two Brandt brother's watch movement calibers.
Sadly, the reign of the two Brandt brothers in the Omega watch company was short-lived due to the fact both brothers suddenly died in 1903. This resulted in four individuals taking control of the Omega watch company. One of the individuals was Paul Brandt, who not just inherited the Brandt family name however their entrepreneurial instincts too. At just 23 years old, Paul was actually the oldest of the four who took over a Omega watch company after the death of the Brandt brothers.
After a merger with fellow Swiss luxury watch brand, Tissot in 1930, SSIH (Soci�t� suisse pour l'industrie horlog�re) in Geneva, Switzerland was produced as the new parent company of the newly merged watch companies. Fortunately, the merger among the Tissot and Omega was a huge success, which is why in a relatively short time the SSIH group grew to over fifty other companies including Lemania, Lanco and Hamilton. And in a relatively short period of time, the SSIH group has managed to place themselves as the third largest producer of luxury watches, as well as watch movements in the world.
It was during this time when Omega made a number of its most loved time pieces. Vintage Omega watches that are still highly sought and are popular to this day.
During the Second World War, Omega built a solid reputation for themselves by coming out with military and pilot watches for servicemen. They have always been known for their fine craftsmanship and their perfect attention to detail. Other fashionable watches from that era were the Omega Speedmaster chronograph, the Omega Seamaster waterproof sports watch and the Omega Constellation watches, which are all still incredibly funky.
During an economic downturn in 1980, Omega uncovered itself once again merging with another Swiss watch giant - ASUAG, which manufactures and produces other stylish Swiss watches such as Swatch, Longines and Rado. The new company that emerged from the Omega-ASUAG merger was called the ASUAG-SSIH company. Unfortunately, even the combined resources of the newly formed company was unable to fight off the economic slump that Omega was facing during that time which resulted in the newly formed company to be taken over by a private group. The ASUAG-SSIH company was renamed and shortened to just SMH which still exists today.
This article might be reproduced just in its entirety.
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